Problem: The Midwest Trauma-Informed Training Center (MTITC) makes in-person and virtual training, resources, and technical assistance in trauma-informed care available to health care providers across the Midwest. Its parent company has a colorful style guide that does not meet the needs of MTITC. The director wanted a logo, style guide, and assets to be used in its training and resources.
Solution: I created a style guide that represents MTITC for all of its branded materials, yet still complements the parent company's identity.
The director wanted branding that communicated:
calmness
balance
resilience
health
Some infographics were created for use during the training.
